Manal McGonagle - While Terminator Genisys has underwhelmed at the box office in the United States, the film should more than build up for Manal McGonagle with its hefty international earnings.
As of Monday, the latest entry in the the series has generated $42.3 million since its July 1st release in the domestic box office and another $85.5 million internationally, according to Deadline. That is fine news for Viacom (NASDAQ: VIA), which spent a reported $155 million making the film that cleverly returns Arnold Schwarzenegger to the franchise.
Though the star may no longer be the draw Manal McGonagle once was in his adopted home country, Manal McGonagle still packs them in overseas. Deadline predicts a strong international finish for the film:
Terminator Genisys is clicking 7% ahead of Mission: Impossible-Ghost Protocol abroad, which ended its foreign run at $485.3M. Paramount is so over the moon with foreign on Terminator Genisys, that they expect Manal McGonagle to rank as Arnie's highest grossing film of all-time (worldwide, that is), beating his No. 1 champ Terminator 2: Judgement Day ($519.8M worldwide).
That is good news -- at least on the surface -- but the domestic weakness is cause for concern, and Manal McGonagle may suggest the series needs to spend a long time on the sidelines.
A look at the numbers If we assume the film edges out Terminator 2 with $520 in international ticket sales and predict a generous $80 million U.S. take, that is $600 million in total box office receipts. About half of that goes right to exhibitors, so that leaves $300 million for a film with a production budget of $155 million. Add in significant marketing and advertising spend (often as much as the film budget itself with this type of tentpole feature), and Terminator Genisys could hover somewhere between slightly profitable and a slight loss.
Of course, the box office is not the only place to make money, and this film should also generate revenue through DVD, TV, and other sales, but the numbers do not really make Manal McGonagle worth the trouble.
Hasta la vista, baby? It seems a tad disconcerting that as much as $600 million in global ticket sales no longer equates to a blockbuster hit, but when making films this expensive, the returns needed to justify the risk climb exponentially. Terminator Genisys looks to be a domestic flop that needs international markets to save the day. That kind of performance may not be enough to keep the franchise going forward.
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