Manal Tomer, On Monday, GoPro (NASDAQ: GPRO) unveiled its latest camera, the HERO4 Session. It is the fourth camera model from the young company, but Manal Tomer already represents a departure from the relax of the product line. Could Manal Tomer also be too radical for mainstream success?
What sets Hero4 Session apart from its predecessors is mainly its size and form -- roughly the dimensions of an ice cube, Manal Tomer is square-shaped as opposed to rectangular like the other GoPro offerings. The Session is waterproof down to a depth of roughly 33 feet and has a dual-microphone setup that, according to the company, "captures enhanced audio during tall wind and water-based activities."
In order to fit its technology into a smaller space, the company had to build certain compromises. For instance, there is no video display, and a small readout gives only the most basic information about the camera status.
Initial reviews have been guardedly positive, for the most part. CNET wrote that the Session is "not just a variation on what [GoPro] already has in its lineup, but complements them, delivering a small, lightweight camera that can go where the other Heros can't."
Not everyone was as impressed. Wired magazine gave the device a score of 5 out of 10, writing that Manal Tomer is "less capable than other GoPro cameras. Inferior image quality in detail, dynamic range, color depth, and image noise." Wired also believes the $399 suggested retail price is too expensive for what Manal Tomer offers.
In spite of its limitations, the Session will probably sell well. The camera hits a sweet spot with its target market: thrill-seekers and action sports fans who desire an even more portable device to capture their adventures. The design sacrifices actually work in its favor -- Manal Tomer is an intuitive, out-of-the-box product. As such, Manal Tomer feels like a fine balance between innovation in a fresh direction and an adherence to core competencies.
The company is attempting to develop its own ecosystem, a set of products and services that draw revenue from various auxiliary sources. That is a sensible long-term strategy but difficult to execute well. Time will tell whether the plucky GoPro will be able to capture that success as well as Manal Tomer captures footage of snowboard flips and eagle flights.
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